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2024-2025 Academic Catalog
Business Administration Major
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The Business Administration program builds applicable skills through a variety of experiences combining academic, mentorship, and internship opportunities. Our graduates find positions in public and private organizations, government, not-for-profit organizations, sales, finance, marketing, management and consulting.
The Business Administration program prepares students pursuing a career in a variety of organizational settings including for-profit and not-for-profit organizations, industry and government. Business administration focuses on the integration of business functions with emphasis on accounting, marketing, finance, and management as well as the legal, ethical and global environment of business. Students are encouraged to experience internship and service-learning engagements that will provide an opportunity to demonstrate relevant knowledge of their academic major and to gain career-related experiences.
Business administration majors must choose at least one concentration to accompany their major requirements. The concentration(s) are in finance, general business, management, or marketing.
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Program Requirements (54 semester hours)
A Bachelor of Arts degree in business administration requires 120 semester hours with a minimum overall grade point average of 2.0, and a minimum major grade point average of 2.0. The business administration major requires successful completion of the following courses. Complete each of the following courses (27 semester hours):
Complete 3 semester hours from the following:
Complete 3 semester hours from the following:
Complete one of the following four concentrations:
Finance
Finance Learning Outcomes With the completion of this degree program, the following learning outcomes can be expected: - Students can evaluate various financial strategies and instruments to achieve investment outcomes by using investment literature, modern portfolio theory, capital assets pricing and options pricing theory - with a focus on equity, derivatives, and fixed income strategies.
- Students can utilize analytic and quantitative techniques to evaluate and design risk control and insurance strategies by understanding the nature of risk, the types of risk and estimating various risk exposures in business transactions.
- Students can analyze how the structure, functioning and regulation of domestic and global financial institutions, interest rate behavior and monetary policy, impact financial markets and major types of financial instruments encountered in business transactions.
- Students can apply standard financial-decision metrics to analyze various security classes, evaluate capital structure, capital investment decisions and dividend payout policies while balancing expected risk and return.
Finance Concentration (18 semester hours). Complete each of the following:
General Business
General Business Learning Outcomes Upon successful completion of this degree program, graduates will be able to: - Effectively collaborate and communicate in the context of business (oral and written communication).
- Apply analytical and problem-solving skills (acquire, analyze, and synthesize data) in the functional areas of accounting; marketing; economics/finance and management.
General Business Concentration (18 semester hours).
Complete Business Administration core courses, CS 220 - Management Information Systems , and an additional 15 semester hours of 300 or 400 level business department courses that are not also included in another business department major or minor degree or concentration earned by the student. Management
Management Learning Outcomes
Upon successful completion of this degree program, graduates will be able to: - Effectively collaborate and communicate in the context of business (oral and written communication).
- Apply analytical and problem-solving skills (acquire, analyze, and synthesize data) in the functional areas of accounting; marketing; economics/finance and management.
- Establish and apply ethical principles in the business environment with people of diverse ethnic, cultural, gender and other backgrounds and engage in corporate social responsibility.
- Integrate management of people, processes and resources maximizing goal achievement in the global environment.
Management Concentration (18 semester hours). Complete each of the following:
Marketing
Marketing Learning Outcomes
Upon successful completion of this degree program, graduates will be able to: - Identify and solve strategic and tactical marketing problems or opportunities, demonstrating their critical thinking ability through qualitative and quantitative evaluation and developing viable recommendations.
- Evaluate current marketing concepts and apply the appropriate marketing mix to develop a sound marketing plan addressing various vertical markets such as retail, financial services and technology.
- Demonstrate innovative marketplace actions through proper application of analytic tools, effective oral and written business communication, business planning (human resource, financial etc.), teamwork, and leadership.
- Establish and apply ethical principles in the business environment with people of diverse ethnic, cultural, gender and other backgrounds and engage in corporate social responsibility.
Marketing Concentration (18 semester hours). Complete each of the following:
Note:
Course numbers followed by an asterisk (*) have prerequisites. Course numbers followed by a dagger (†) have corequisites. See Course Descriptions for details. |
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